New Jiffy 'Home Gardening' division in Europe

“The overwhelming success of our complete category management solutions for seeds and seed starting accessories at the top American retail chains and garden centers has encouraged Jiffy International to set up an entirely new 'Home Gardening' structure in Europe”, says Peter Dombrowsky, Retail Business Development Manager for Jiffy in Europe.

The new structure exists of Jiffy International as well as a number of renowned distribution partners across Europe creating a new team within the leading home gardening retail organizations. A strong local presence combined with unique products and appealing presentation at the point-of-purchase are key factors for Jiffy’s new Home Gardening Sales and Marketing Strategy. These essential elements will be supported by continuous innovation and constant compliance to high standards of quality and environmental awareness. The Jiffypot® is 100% bio-degradable and OMRI Listed™ by the American “Organic Materials Research Institute”, to be used in organic production.

For more info, please see the 'press release'